Your Playbook doesn’t just hand you random swatches — it uses your own brand inputs and personality sliders to generate a palette that’s both psychologically effective and aligned with who you are as a company. Color has a subliminal impact on how people feel and behave — and big brands have mastered this, often spending hundreds of thousands of dollars on agencies to get it right. Many restaurants use red because it stimulates appetite. Most tech companies lean on blue because it conveys trust, reliability, and security. The result? Colors that don’t just look good, but feel right to your audience and reinforce your unique brand identity everywhere you show up.